stepping away from the fear mongering and shaming of traditional safe-sex PSAs, these posters- with illustrations and pastel palettes- are aesthetically unoffensive and apply humor and inclusivity to grab attention and make a lasting impression. the logo developed for the campaign is a catchy play on words and a hashtag to extend social reach beyond print. with handmade elements throughout, the campaign is lighthearted, personable, and encouraging in addressing a serious problem at universities.

stepping away from the fear mongering and shaming of traditional safe-sex PSAs, these posters- with illustrations and pastel palettes- are aesthetically unoffensive and apply humor and inclusivity to grab attention and make a lasting impression. the logo developed for the campaign is a catchy play on words and a hashtag to extend social reach beyond print. with handmade elements throughout, the campaign is lighthearted, personable, and encouraging in addressing a serious problem at universities.